P001 → Catalyst Collective
Final Brand Design for Catalyst Collective.
The thought behind the final logo was to create an interaction between the two “c’s” representing the community aspect or “collective”.
It also creates an upward spiral representing the innovation-driven spirit and the goal of uplifting each other.
The main logotype has a clean and modern taste while the “collective” type is more classic--together they create a perfect synergy.
Brand Identity.
Early-Stage branding concepts that we explored to find the perfect direction and to see what’s possible.
Some slides from the Catalyst Collective Branding Guidelines.
Color Palette based on warm and welcoming tones
that evoke trust, honesty, and belonging.